AI isn't the reason your copy isn't working, it's because messaging clarity is really f*&%ing hard.

We equip B2B teams with GTM strategy and messaging.
That way your best-fit leads find you and buy from you.

Let's get it done and start shipping what will actually work.

Work with us

We've helped generate over $600M for our clients

“Helped our company establish our brand's voice while bringing to life killer, conversion-oriented copy.”
Matt Lawless
VP Operations, Intelitics
Ephicient logoOE logo2020INC logoThe Paak logoPipelinx.co logoAriseHealth logo

When should you hire us?

If you need positioning

If people don't get what you do, your team can't agree on the most powerful use cases, or you still haven't been able to narrow down your ICP or best-fit market.
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That is a positioning problem. Time to reset.
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Fill out this form

If you need messaging

You know what you do best and who it's for, but you can't seem to explain it in a repeatable way that makes the sales team and prospects go, "OHHHHHH, so that's what that does."
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Or you have a shitton of products and you can't seem to put it all under one messaging flagpole. Or umbrella. Banner.
Fill out this form

If you need copy

Once your positioning or messaging work is sorted, you may want someone to implement it for you.

Something like a sales messaging sequence that directly leads to more than 100% revenue growth for your entire NA division (we did that).

Website copy, email sequences, product pages: basically anywhere where you need a lead to convert, we'll take care of it.
Same form
On the subject of branding:
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Yes, of course you can talk to us about this, but we pass that work over to our sister company Gibbs.
That's where all the branding and brand enablement gets sorted.

But as they (we) haven't finished that website yet, you can also use one of the yellow buttons to talk to us about that.

How much does this stuff cost?

Positioning

This is done in between 2-4 weeks.

After analyzing all your data, we go through 3-4 options (with SWOT analysis), choose one, and build out internal documentation for deploying it across assets you'll need.

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$6,500-$20K

Two things determine this number:
How mature/complex your product stack is and how much documentation you need.
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For example, if you need internal documentation for sales decks, landing pages, and sky writer ads (it hasn't happened yet, but we're ready), that'll raise the number.

Messaging

Our positioning work will include some foundational messaging. But if more is needed, like a messaging hierarchy, we do this between 2-6 weeks.
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We recommend this only for growth stage or mature companies that have very solid positioning.
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$2,500-$15K

What determines this number:
How mature/complex your product stack is.
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If we're building out a messaging hierarchy to unite a platform, 8 products, and your CTO's first-born child, then that ups the time and complexity.
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Positioning
+ Messaging

One naturally leads to the other.
This is all done in between 6-8 weeks.

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$7,500-$27K

What determines this number:
How complex your product stack is
(we assume you've noticed the trend).

This includes all the positioning docs, messaging hierarchies for your products, a sales deck, a home page and whatever product pages you most need.

Positioning
+ Messaging
+ Copy

The whole kit and caboodle.
This is all done in between 5-7 weeks.

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$10K-40K+

What determines this number:
How many web pages you need. We've worked on single-pagers for startups and 60+ pages for public enterprises.
(Guess which one was $10K?)

This includes the positioning deck, sales decks, and basically every webpage or asset you might need.

Basically all that's left is one of our team members' left kidney. Unless they already gave it to another client.

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

We've helped generate over $600M revenue for our clients, but what really counts is they say nice things.

"Quick, attentive, knowledgeable, and impactful"

Jess and her team went above and beyond our expectations, helping our company establish our brand's voice while bringing to life killer, conversion-oriented copy.

They showed an eagerness to understand our brand as well as coming up with fantastic insight beyond our initial scope. Quick, attentive, knowledgeable, and impactful are how I'd describe our experience -- They knocked it out of the park and we're excited at the opportunity to work with her team more in the future.

Matt Lawless
VP Operations, Intelitics

"Jess has a unique blend of strategic thinking and creativity"

headshot of client Jenn Miller, VP of Marketing & Comms
Jess and her team helped us create a suite of marketing materials to attract and retain the best and brightest to the region. I highly recommend Jess – she is a great partner, asks the right questions, and delivers stellar work.

Jennifer Miller
Vice President, Marketing & Communications,
Raleigh Chamber of Commerce

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess and her team has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

She refined our voice to something we could be even more proud of and got us excited about our web content again.

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

Let's get your team clarity.

We're not Australian.

And a few other things about us.

After 14 years in B2B, we've seen it all...


🦘 And we've done it all: conversion copy, brand building, content marketing, web copy, campaign work, pitch decks, sales decks, corporate narratives, ICP research, user testing...

So we know how it all fits together.
That's why we focus on the foundational work. Because when that's set, everything else works so much better.

🦘We're led by our fearless leader, Jess Kiernan. Every project, you will work directly with her. She's coached inside of Copyhackers Copy School  You can also bring her on as a speaker. Her talks are on-demand in AdWorld Prime.

🦘We are not Australian. Our mascot Waldo is, but just like how Linux Torvalds never worked out of the South Pole, we are not from Oz.

Wallabies are cool. And ours wears headphones.

And if you want to know, we'll tell you the full brand story on our discovery call :)

Let's chat