Jess here~
Conversion Copywriter &
Copyhackers Practice Coach

Because logos are necessary.

(So you know I'm not just blowin' smoke)

a banner of logos showing the companies I've worked for

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

Who hires Wallaby?

B2B & SaaS

IT is one of those dense topics that usually is full of acronyms and bloated words like "leverage."

But people don't actually talk that way with their friends, you know? And people trust their friends.

I started my marketing career on the in-house video marketing department of an open source giant (Hint: their logo is a red hat). And before that, I was a go-to script writer serving tech giants like Citrix, Tanium, Alfresco, and Acronis.
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Because of that, I know how to talk about the tech jargon-free to the people who buy it.

That way you build friend-level trust with the skeptical decision-makers. Enough to get them to finally download that magic white paper or finally upgrade from that freemium subscription.
Get the sales. Hold the jargon .
Wallaby-icon-in-laptop-asking-have-you-tried-turning-it-off-and-on-again

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

Growing eCommerce

When your entire business is online, you can't just depend on artsy close-ups of your products, a keyword-stuffed SEO strategy, or just throwing more money into Google Ads. You need to tell your customer exactly why your product is the only 👏 choice👏 they've 👏 been missing out on.
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But here's the thing.

The field for D2C is crowded, but the number of companies actually using copy as their secret sauce is still low. WAY low.

Even though that's what you really need to convert. To increase AOV. And prevent abandoned carts. Copy shows prospects your brand's empathy for their pains and desires. It's why they stick around. And gets them amped to click BUY.

Let me show them the words and thoughts they've been feeling, and they're yours.
Hell yes, I want to increase profits.
Wallaby-icon-with-headphones

"Jess has a unique blend of strategic thinking and creativity"

We developed a great relationship with Jess and her dedication to our work was evident. Jess has a unique blend of strategic thinking and creativity, which helped us create a suite of marketing materials to attract and retain the best and brightest to the region. I highly recommend Jess – she is a great partner, asks the right questions, and delivers stellar work.

Jennifer Miller
Vice President, Marketing & Communications,
Raleigh Chamber of Commerce

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

Municipalities with big growth goals

City and county groups face unique business objectives and marketing challenges that differ from individual businesses and industry-oriented companies. Sometimes it's B2C for talent recruitment, sometimes it's a killer pitchdeck to help secure that HQ.
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Municipality stakeholders appreciate my research-oriented work who can navigate the challenge of bringing out the unique personality of a region while maintaining an inclusive tone that speaks to a wide audience, both inside and outside of the MSA.
Wallaby-holding-a-flag

What best reflects your copy needs?

Optimize my site +
fix my hooks
This quick turnaround service gives you insight into your site with fresh eyes. Is your copy selling the way it can? Is it user-optimized?
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Along with a written report, I deliver a video that gives you immediate action items and suggestions. Plus, as a bonus with my report, you get 3 headlines for up to 3 pages.

All delivered to you in less than 3 days.
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Help me fix it fast.
Web copy -
done right
This is the most complete solution I offer. The size of the package varies, but it always includes your homepage,  about us, plus 3 (or more) pages of your choice.

You also get the audit report and a customized site architecture strategy that specifically serves your customers.
Let's build it right.
Call in a Copy Day
Sometimes those emails, that sales page—it all just keeps getting put on tomorrow's to-do list. They need to be done, but you just don't have the time to officially start a whole "project."
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These are the days you wish you had a copywriter bat phone.

That's exactly what that little button below can getcha.
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You get to skip the entire estimate, negotiation, and contract period, and you get a copywriter completely devoted to your business for a whole day.

And in one day...we can get a lot of sh--err, things--done.
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Show me the batmobile.

Landing page?
Web copy?
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Let's chat.

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